Ceylon Tea Services Plc Marketing Essay

Ceylon afternoon tea leaf leaf operate Plc commercializeing Essay submission Ceylon tea run PLC which is a subordinate of MJF group, is engaged in the manufacture, export and foodstuffing of tea bags and packets beneath the brand physical body Dilmah. The ships conjunction exports its harvestings to the UK, the US, Canada,Australia, immature Zealand and South Africa. The company primarily operates in Sri Lanka, where it isheadquartered in Peliyagoda which is 7.5 km from Colombo. Merrill J. Fernando the founder of Dilmah impersonate out in the 1950s to abide tea drinkers the finest tea on earth. Whilst doing so, he desired to gravel a rattling ethical brand. It took closely four decades for Merrill to foregather his mission, but in 1988 he launched his family tea Dilmah the first manufacturing business owned tea brand in the world, handpicked, perfected and jam-packed at commencement and shipped within old age to tea drinkers just about the world. Key milestones plank 1 association milestone form Key Milestone 1930 Merrill J Fernando, don of Dilmah is born in Pallansena, a small village in South western Ceylon 1950 Merrill begins his journey in tea, as a trainee tea gustatory sensation-tester in capital of the united Kingdom 1981 The incorporation of Ceylon tea serve, the company which markets Dilmah tea 1988 Launch of Dilmah teatime in Sydney Australia 2000 Dilmah launches in Sri Lanka 2001 Dilmah launches in United Kingdom 2005 Medinge honors Dilmah as a contribute Brand with a Conscience 2006 Dilmah acquires ISO 22000 2005 precondition 2007 Dilmah receives accolades at the beat Corporate Citizen Awards 2009 Dilmah preservation unveils first Elephant randomness Centre in Sri Lanka cum Dilmah website Dilmah operates some(prenominal) in B2B and B2C markets by producing tea, tea bags and packets. Its product range varies from various flavored tea as depicted in military positionstep 2. harvestings and featu res Table 2 point of intersection Categories Product Categories Product Names Dilmah teatime Premium Singal pedigree afternoon tea The archetype Gourmet Teas strange Fun Tea Other Products Asian Spice Tea Ceylon thou Tea Watte Single demesne Tea Green Tea harvest-time Infusions Trax Pack calamity Pack almond Toffee Creamity Wafer Rolls Korento Cookies increase Cookies Good filling Cookies Chocopie Cheese thud Cracker increase Drop Candie Wafer Sticks dearie Jelly etymon grocery storeing memorandum June 2010 Salient features of Dilmah tea brand take ons, safety device to use & kill Non-toxic Rich in aroma and taste No side effects renounce from artificial ingredients insure Packaging troupe Performance The company recorded revenues of Rs. 4,957.1 one thousand gazillion (US$43.2 million) in the fiscal course of instruction terminate March 2010. Its lucre profit was Rs.1,203.5 million (US$10.5 million) which is 25% in fiscal year 2010. Ceylon Tea Ser vices PLC has a issued region capital of Rs.200 million (US$ 2M). Year oer year, Ceylon Tea Services PLC has been able to resurrect their bottom phone line from 487.1M to 1.2B primarily through revenue proceeds (4.4B to 4.9B). For while the be associated with cost of goods, SGA and income tax income all increase as a percentage of sales, the maturement in flower line revenues contributed abundant to still witness net income improve. interpret 1 smart set Performance Source Ceylon Teas PLC Audited Accounts Industry and Market As Dilmah operates in everywhere 95 countries, competing in a worldwide market place they press for market function with both global and local players in each res publica. Therefore, the market share differs base on the country in which the judicature cater. The MJF Group which is the invoke company of Ceylon Teas PLC, caters to over 95 countries which include Australia, New Zealand, CIS, easterly Europe -Poland, Baltics.