Marketing Essay Example | Topics and Well Written Essays - 2500 words - 15

Marketing - Essay ExampleIn the food segment the Marks and Spencers company employs the following competitive moves so that it cab have an advantage oer its rivals. First and beginning(a) it changes its prices to suit the consumers purchasing power and this enables the company to have a temporary advantage over the other rivalry firms. Similarly the company makes further improvements in its food products differentiation and it in any case maintains practised relationships with the suppliers. (Baryon 2006)In the intentness this is a very strong force since the Marks and Spencers companys food industry has strong brand images and this makes it very hard for the new entrants. The initial capital expenditures ar very huge and the exiting companies are achieving their economies of scale by being global. Another threatening factor to the latent new entrants is the trade tariffs as well as the international regulations whereby they have to prove themselves to the foreign companies, cu stomers and also suppliers.In the food industry the rilievo food products belong to the other firms in the industry. The Marks and Spencers foods segment is highly affected by the price changes in the substitute food products. Since the more the substitute food products last available to the consumers then the demand of the food products from the Marks and Spencers company become more elastic.This further allows the consumers to have more alternatives in the market. However this is a moderate but debilitated force in the industry since the businesses and also individuals wish to use other cheaper food products. A taut substitute food product in the industry further constraints the companys ability to ascension its prices. On the other hand there is a lot of price competition in the industry especially in the food substitutes. Most of the consumers in Marks and Spencers foods consider the suitability as well as the nutritive value